Your exterior business sign is crucial to your company’s branding strategy. It is the first thing potential customers see when they approach your business, and it helps to make an immediate impression on them.
A recent study found that nearly 50 percent of consumers have stopped to shop with a new business based on their exterior signage. This shows just how important an appealing and functional sign is to the long-term success of your business.
Unfortunately, signs can become damaged or worn over time due to exposure to the elements or other factors. When signs of wear start to arise, you need to invest in new custom signs in NYC. You will notice the following problems when it is time to upgrade your existing exterior business sign.
Outdated Colors Can Create Problems
When it comes to custom signs for businesses, colors often play an important role. A recent survey found that 84 percent of consumers believe that colors are the most influential factor when making a purchase decision.
Therefore, ensuring your exterior business sign has modern and vibrant colors that attract customers is essential.
If you find that your current sign is using outdated colors or is faded, it may be time to get custom signs in NYC. Retooling with custom signs will help you stay current and relevant in the eyes of your customers.
Your Sign Doesn’t Reflect Current Branding
A company’s brand is constantly evolving, which means that the custom signs in NYC they use must remain up-to-date. An outdated sign speaks volumes about your company and could send the wrong message to potential customers.
Conducting a periodic review of your exterior signage and determining whether it accurately reflects your business’s current branding and messaging is important. If your existing sign is missing key elements of your updated brand guidelines, it is time to invest in a new custom sign that better reflects your company’s direction.
Some Or All Of The Lights On Your Sign Aren’t Working
The lighting on your exterior business sign is critical to its overall design. Poor lighting can make it difficult to read the message and colors on your sign, potentially reducing its effectiveness in drawing in customers. Furthermore, if the lights are broken or not working correctly, it could create an eyesore that deters potential customers from entering your business.
If you notice that some of the lights on your sign are no longer functioning, it is time to replace it. Investing in custom signs in NYC with better lighting will help ensure your business looks attractive and inviting to customers.
Foot Traffic Has Fallen Off
Lower foot traffic numbers also indicate that you need a new business sign. It could be that customers are not drawn in by outdated colors, lack of lighting, or branding inconsistencies on your existing sign. A new sign can encourage more people to visit your business.
Need Help Designing Custom Signs In NYC?
If you’re tired of dealing with the problems caused by outdated exterior signs, it’s time to take action. We can provide you with top-notch custom signs in NYC.