Whether you’re planning to open a restaurant or a dental clinic, understanding the influence of your brand’s colors on your business is critical to your success. Did you know that 85% of customers feel that color is one of the biggest influencers while choosing a business? Furthermore, 95% of customers agree to the fact that visual appearance is one of the most winning marketing factors!
In this article, we’ll discuss four useful tips to pick the ideal color palette for your brand. The brand name is not always enough to create magic; the brand colors are equally important.
Why do you need to be careful while choosing your brands colors?
The colors of your brand can make or break your brand’s identity. They play a significant role in drawing potential customers and setting the right tone for your brand. While it is true that the right colors of your brand help a great deal in encouraging customers to choose your brand, it is also true that the wrong colors can have the opposite effect. So, make sure you leverage the 4 tips that we’ll be discussing in the next section.
Four interesting tips to pick the perfect color palette for your brand
Here are four important tips to help you decide on the best colors for your brand:
1. Be clear about your brand’s goals and audience
Clearly understand your brand’s goals, target audience, and the message you want to communicate to your target audience. The better you know your focus areas, the easier it will be to choose your brand colors. For instance, the popular brand Coca-Cola use a vibrant red color to appear bright, energetic, and vivacious. What message do you want your brand to convey? What age is your target market? How do they want to feel when viewing your product or signs? Energized? Calm? Hungry? Read on to learn more about how colors can make you feel.
2. Understand the psychology of colors
Well, this is a tricky one. A deep understanding of the color psychology can help you pick the right colors for your brand and influence your target audience. Every color has a few characteristics that can actually be felt. Yes it’s true. And even if you aren’t aware of it explicitly, you probably have felt the effects. For instance, some colors are warm and others are cold. These subtle hue changes can make you actually feel warmth or coolness. Color psychology is actually a very complicated topic which you can study for hours. But, to briefly sum it up, we offer this quick reference chart to help you understand the basic feeling provided by each color:
| Red | Vibrance, Energy, Excitement, Passion |
| Blue | Trust, Technology |
| Purple | Individuality, Creativity |
| Orange | Liveliness, Action |
| Green | Calmness, Nature, Healing, Soothing |
| Yellow | Peace, Cheer, Joy, Optimism |
| Black | Sophistication, Elegance, Luxury |
| Pink | Love, Romance, Happiness |
3. Don’t fear experimentation
While it is true that different color combinations have different effects on your audience, make sure that you try out at least two to three different combinations to see which one works best for you. Don’t be scared to experiment; that’s the only way to find the best solution.
4. See what your competitors are up to
Have a list of competitors who inspire you? Don’t be ashamed to research about their secret to success. Study their logos, social media designs, website, color combinations, etc. and then decide if you want to try the same thing or stand out from the crowd. You certainly don’t want to copy exactly what they are doing, but there may be a reason why all your competitors are using some form of a particular color.
Get in touch with us for custom signs and graphics for your brand
Now that you know a little bit about choosing the ideal colors for your brand, you can pick your color combination and get in touch with us to create fantastic customized signs and graphics for your brand. Our highly skilled team will go beyond the call of duty to deliver exactly what you’re looking for.
Finalized your brand’s colors? Now let us do our part. Request a quote today
