Your exterior business sign is crucial to your company’s branding strategy. It is the first thing potential customers see when they approach your business, and it helps to make an immediate impression on them. A recent study found that nearly 50 percent of consumers have stopped to shop with a new business based on their…
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A prefabricated entry vestibule is also known as a double entryway system. It is an additional outdoor space built into a commercial structure. These structures serve the same purpose as an entry booth by regulating who is allowed to enter and leave the building. You might think of a vestibule entry shelter as a makeshift…
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In the largest city in the United States making sure that your sign stands out amidst the crowded field of signs is very important for your business. A good sign can drastically improve the amount of business you do and can be a serious help in outperforming your competition and attracting customers off the street.…
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When planning an event, many of us focus on the bigger details, such as location, seating, food, entertainment, and safety. Branding the event is often considered as an afterthought, yet, exposure for your brand is likely the entire point of having the event in the first place. A major goal for your business or organization…
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There are numerous iconic signs in New York that truly transform the city and draw people’s attention. These signs come together to define New York City’s horizon and advertise businesses. You’ll find them hanging casually on the sides of buildings, displaying confidently on the top of grocery stores, restaurants, salons, and more, or decorating houses.…
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Part 3 of our Designing for Signs series involves Brand Consistency. Read on to learn more: Brand consistency is often said to be one of the most important keys to a successful business. Having a consistent message builds consistent perceptions of a company which in turn builds trust and authority. Trust builds loyalty and that’s…
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Whether you’re planning to open a restaurant or a dental clinic, understanding the influence of your brand’s colors on your business is critical to your success. Did you know that 85% of customers feel that color is one of the biggest influencers while choosing a business? Furthermore, 95% of customers agree to the fact that…
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A majority of businesses these days are bombarding customers with advertisements using signs and graphics. However, many just focus on the content without paying heed to the cardinal signs and graphics elements such as fonts and colors. As a business owner, you must understand that your branding is one of the only things by which…
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So, you’re planning to use digital message signs for your business and you’re wondering how to stand out from your competitors? The answer is to use those digital message sign boards creatively. If you want to increase customer engagement with your brand and also effectively communicate with those customers you’ll want to find a way…
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Neon signs have been on the market for almost a decade now and have become a significant part of several businesses in New York and its surrounding areas. Whether it’s the beautiful glow or the vibrant, eye-catching colors, there’s something spectacular about neon signs that make them attractive for the human eyes. There’s no denying…
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