One of the greatest additions in 21st century marketing efforts is that of digital signage. Since their inception and widespread use in the early 70s, digital signs have made their way from airports and mega malls to the calm and cozy suburban diners.
The variations and creativity that digital displays allow can also play a huge impact in the branding and marketing of a business. However, more often than not, digital signage remains heavily under-utilized by most medium and small sized retail businesses. To help you make the best of your digital signs if you’re a business owner, here are some of things to keep in mind when designing and deploying digital signs for your business.
Keep the Design Clean and Simple
A digital sign is just a larger variation of the mobile screens and smartphones that we carry. So the same visual design principles need to be applied here as well: the visuals must be clean and uncluttered with complimentary color shades to be used in graphics that don’t look messy or complex.
If your business is a burger joint or a restaurant, you might even consider using multiple screens to display the menu with unique graphics. Sometimes visuals can entice people far more than written words. As is common in any design challenge, simplicity often packs the biggest punch.
Use Rotating Slideshows
Stationary displays do not often hold a person’s attention for long. Visuals that are constantly shifting and changing are much more eye-catching and noticeable. When potential customers are engaged with the products and services, the chances of converting that into a lead or sale also increases accordingly. Too much information turns off many customers, so care should be taken with the duration and number of slides on display.
Positioning the Signage Properly
Positioning is a highly important factor when it comes to advertising. This also holds true for digital sign placement. If your customers and products are located in the middle of your establishment but your digital signage is tucked away in a corner, all the money spent on it is wasted as most people won’t bother looking at it in the first place.
Ideally, the signage should be parallel or adjacent to the entrance so the customers can notice it as soon as they walk in. Positioning a digital sign in such a way that it always remain within the peripheral vision of the customers is the best positioning option, but it also requires wide open space.
Maintenance is a Must
Your digital sign is an important investment for your business, so routine maintenance and servicing for digital signage is a must. Always check in at the manufacturers website frequently and subscribe to their newsletters. Many companies regularly update software and hardware to improve their products and the only way to know about them is by proactively staying informed.
Keep the Content and Visuals Relevant
Just like any form of advertising, you should design according to your customer profile, targeting their needs and interests. Colors, graphics and fonts should reflect your branding, but should also keep in mind your target base. A recent poll conducted by Fed Ex demonstrated that 64% of millenials (those age 18-34) will value creativity and graphics in signage while baby boomers (those 55 and older) will value simplicity. Regardless of age, 91 percent of small business owners agreed that readable graphics are important, and 37 percent favored bright and colorful graphics to drive customers to their business.
New York City Signs and Awnings designs, manufactures and installs custom digital signage.
If you want to get ahead of the game with custom digital signage for your business, restaurant or commercial location, New York City Signs and Awnings can work with you to design the perfect setup for your location and unique needs. Our digital signage is extremely versatile and can serve many purposes including permanent or seasonal displays, menus, message boards, advertising specials, special events or sales and any other types of message or graphics you might wish to display.
You can request a quote today for your unique digital signage project and we will get back to you right away. Let New York City Signs and Awnings handle all the details so you can focus on your business.
