There are numerous iconic signs in New York that truly transform the city and draw people’s attention. These signs come together to define New York City’s horizon and advertise businesses. You’ll find them hanging casually on the sides of buildings, displaying confidently on the top of grocery stores, restaurants, salons, and more, or decorating houses.…
Part 3 of our Designing for Signs series involves Brand Consistency. Read on to learn more: Brand consistency is often said to be one of the most important keys to a successful business. Having a consistent message builds consistent perceptions of a company which in turn builds trust and authority. Trust builds loyalty and that’s…
Whether you’re planning to open a restaurant or a dental clinic, understanding the influence of your brand’s colors on your business is critical to your success. Did you know that 85% of customers feel that color is one of the biggest influencers while choosing a business? Furthermore, 95% of customers agree to the fact that…
A majority of businesses these days are bombarding customers with advertisements using signs and graphics. However, many just focus on the content without paying heed to the cardinal signs and graphics elements such as fonts and colors. As a business owner, you must understand that your branding is one of the only things by which…
So, you’re planning to use digital message signs for your business and you’re wondering how to stand out from your competitors? The answer is to use those digital message sign boards creatively. If you want to increase customer engagement with your brand and also effectively communicate with those customers you’ll want to find a way…
Neon signs have been on the market for almost a decade now and have become a significant part of several businesses in New York and its surrounding areas. Whether it’s the beautiful glow or the vibrant, eye-catching colors, there’s something spectacular about neon signs that make them attractive for the human eyes. There’s no denying…
Winter Vestibule Enclosures – A Great Way to Showcase Care for Your Customers During these hot summer months, we sometimes forget how cold and unforgiving our New York City winters can be. Temperatures can hover below freezing for days and the wind tunnel effect created by those long city streets can bring an icy wind…
As a property owner, building manager, landlord, or a new resident in New York City, you can easily get hassled by an array of property laws, rules, codes and signs related to rental properties, lodgings, apartments, and multi-family residences. One of the most important things that you need to consider is notices and signs that…
Though neon signs are a very old and classic form of signage, they’re still one of the best and most effective ways to attract attention to your business. Neon lights can be used both inside and outsides of stores and business establishments, making them a good fit for many situations and environments whether it be…
If you are a restaurant, commercial building or business owner, you may have invested in a commercial awning. The advantages of awnings are tremendous. Not only do they add usable space to your building for patrons to sit or stand under, they can help you conserve more energy and save money on heating and cooling…